A 20-minute call
Tell us what is not working. No deck, no discovery phase, no invoice.
Book the callTurning M&A announcements into a warm list
- Client
- B2B services provider selling into industrial and manufacturing accounts (under NDA)
- Industry
- B2B industrial services
- Size
- Mid-market
Results
- What changed Cold list → timed list. Accounts arrive with a trigger and a reason attached.
- Signals tracked M&A, new plants and capacity expansion, funding, leadership change
- Deliverable per account A GTM profile: decision-makers after the change, budget owner, the reason to call now
Described rather than measured. We publish numbers only where we have them.
The problem
Their sales team was working a large, flat list. Every account looked equally cold on Monday morning, so outreach went out on a rota rather than for a reason — and the reply rate said so. The team's own instinct was that timing mattered more than volume, but nobody had time to watch the market for the moments when it changed.
What we did
We built a signal watch around the events that actually move budget in their sector: merger and acquisition announcements, new plant and facility investments, capacity expansions, funding rounds and senior leadership changes. When a signal fires on an account that matches the ideal customer profile, we build a go-to-market profile of it — who now owns the budget, what changed, who reports to whom after the change, and the specific reason this company is worth a call this month rather than next quarter. The sales team receives accounts that already have a reason attached.
Start small
Three doors. The first one is free.
You should be able to find out whether we are any good without signing anything.
One first engagement
A published band, a fixed scope and a date.
See the price bandsWe run it for you
Outbound, a care plan, or an ongoing build team.
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